#Cannabrand Awareness
- #Cannabis Companies Shift Focus to Branding and Marketing Strategies (CSE:
$CBIS.C) (TSX: $WEED.TO) (CSE: $TGIF.C) (CSE: $SOL.C)
Point Roberts WA,
Delta BC - April 10, 2019 - Investorideas.com, a leading investor
news resource covering hemp and cannabis stocks releases a snapshot looking at
how, as the cannabis sector matures there is a parallel shift towards brand recognition
through acquisitions, marketing partnerships with other well-known brands, or
celebrities endorsements to gain market dominance.
Cannabis One Holdings Inc. (CSE:CBIS), an emerging,
premier "House of Brands" in North America, is also focusing on brand
partnerships, having just announced that
it has executed a definitive asset purchase agreement to acquire certain assets
of Washington-based Honu Enterprises Inc., an award-winning cannabis-infused
products brand. The wide variety of Honu-branded products have been
consistent favourites among consumers and are top performers in cannabis
industry competitions – Honu was declared Best Edibles Company at the
2016 Dope Industry Awards and won the category of Best Sweet Edible in
Washington State for its "Coconut Snowball" edible at the 2016 Dope
Cup. Additionally, a 2016 Marijuana Business Association poll ranked Honu,
known for its distinctive styling and signature turtle logo, with the honour of
Best Cannabis Brand Design. Honu-branded products include
industry-leading concentrates, a range of popular edible products, and
traditional cannabis dried flower, along with the Honu Naturals line of
cannabis-infused topicals, which boast a variety of infused creams, lotions, massage
oils, bath products, and lip balms.
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at https://www.investorideas.com/news/2019/cannabis/04103Stocks-BrandingMarketing.asp
Jeffery Mascio, CEO of Cannabis One, stated,
"Following on our recent announcement to acquire the 'Fat Face Farms'
brand, CBIS believes the addition of the 'Honu' brand family to our growing
catalogue of IP further validates Cannabis One's stated strategy of securing 'Best-of-Breed'
brands." Mr. Mascio continued, "We anticipate that the market
popularity and positive reception of the Honu brand will provide yet another
catalyst for Cannabis One, opening the door for us to explore new manufacturing
partnerships – with opportunities for the expansion of our own manufacturing
infrastructure – into new, state-legal markets."
Canopy Growth Corporation (TSX: WEED) (NYSE: CGC), who has
already partnered with celebrity brand makers Snoop Dogg and Martha Stewart,
recently welcomed Houseplant, a
new brand of Canadian cannabis to the Canopy Growth family. Founded by Seth Rogen and Evan Goldberg, Houseplant represents years of product expertise and an unmatched
attention to detail within each carefully selected and grown strain.
Canopy Growth has worked closely with Houseplant for
almost two years and the entire Canopy Growth team is deeply impressed by their
understanding of the cannabis consumer, attention to detail, and hands-on
approach to this new partnership. "We could not be more excited to partner
with Seth, Evan and the entire Houseplant team. Together we will make
Houseplant a cannabis brand synonymous with quality everywhere it is
available," said Mark Zekulin, President and Co-CEO of Canopy Growth.
1933 Industries Inc. (CSE: TGIF) (OTC: TGIFF) is looking to
partner its own unique brands with outside industry brands, having recently announced a licensing
agreement between House of Hawk, LLC and the Company's subsidiary, Infused MFG,
LLC for the launch of several co-branded CBD wellness products for a two-year
term in North America.
Chris Rebentisch, USA
COO and Founder of Infused stated, "It's truly an honor to be working with
Tony Hawk's Birdhouse Skateboards™ brand and their incredible organization.
Birdhouse team members Clive Dixon, Ben Raybourn, David Loy and Clint Walker
will help support the new partnership via social media. The opportunity of
offering our sports recovery products under a partnership with Hawk's brand
Birdhouse adds credence to our brand. Tony is an internationally recognized
action sports figure and responsible for fuelling the growth of skateboarding
as a professional sport." Mr. Rebentisch added, "Infused recognizes
that the action sports vertical is an underserved market. Our mission is to
offer the best of breed recovery products in the market today and we look
forward to working with Birdhouse in this endeavor."
SOL
Global Investments Corp. (CSE: SOL) (OTC: SOLCF) may be looking at future brand potential having announced it has increased its investment in
premium soda-maker Jones Soda Co.
SOL
Global believes there are numerous operational and strategic opportunities to
maximize shareholder value in Jones Soda and will review its investment in
Jones Soda on a continuing basis and reserves the right to take any action with
respect to its investment it deems appropriate, including, but not limited to,
purchasing additional common shares of Jones Soda, selling some or all of the
common shares that SOL Global holds, or otherwise modifying its investment
strategy with regard to Jones Soda.
We have
yet to see a brand emerge with the consumer recognition of a Coke, Nike or
Budweiser, but that doesn’t mean we won’t soon. The companies that are paying
attention to this early and focusing on establishing a well-known public brand
now may be able to push themselves out in front of their competitors. But being
the first brand out in front is not without its risks because it’s the public who
will decide which brands win.
For investors following cannabis stocks,
Investor Ideas has created a stock directory of publicly
traded CSE, TSX, TSXV, OTC, NASDAQ, NYSE, ASX Marijuana/Hemp Stocks
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