Investor Ideas #Potcasts; #Cannabis News and #Stocks on the Move:
Interview with Derek Thomas, VP of Business Development at Veritas Farms (OTC:
$VFRM)
Delta, Kelowna, BC –August
6, 2019 (Investorideas.com Newswire) www.Investorideas.com, a global news
source covering leading sectors including marijuana and hemp stocks and its
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at https://www.investorideas.com/news/2019/cannabis-potcasts/08061Interview-DerekThomas-OTCVFRM.asp
Today’s
podcast features an interview with Derek Thomas, the VP of Business Development
at Vertis Farms Inc. (OTC: VFRM), where we discussed Veritas’ recent distribution agreement with Kroger (NYSE: KR), the CBD market in general as well as how
Veritas has helped separate themselves from other companies in the space.
Veritas Farms, Inc. is a vertically
integrated agribusiness focused on producing superior quality, whole plant,
full spectrum hemp oils and extracts containing naturally occurring
cannabinoids. The Company currently owns
and operates a 140-acre farm and production facilities in Pueblo, Colorado, and
is registered with the Colorado Department of Agriculture to grow industrial
hemp. The Company markets and sells products under its Veritas Farms™ brand and
manufactures private label products for a number of leading distributors and retailers.
The company most recently announced significantly expanding its social media
influencer partnerships.
Since launching its social media influencer
partnership campaign in mid-2018, the program has been a driver of revenue via
the Veritas Farms ecommerce website, grown brand awareness, and helped educate
consumers and the general public about the benefits of its Farm-to-Home™ full
spectrum hemp oil products.
The recent expansion of the already robust
campaign saw an increase of monthly partnerships to over 30 influencers with a
combined 25 million followers for the month of July 2019. Notable macro-influencer partnerships include
vegan and eco lifestyle influencer Sara Underwood with 9.2 million followers,
an animal rehabilitation facility that shares its chronicles through Juniper
The Fox with 2.8 million followers and healthy lifestyle expert Diary Of A Fit
Mom with 1.2 million followers. Other impactful partnerships include a rising
R&B star with 8.1 million followers, a prominent producer/entertainer with
1.4 million followers, an orthodontist with 680,000 followers, and a popular
sex therapist with over 1 million followers.
Derek commented, “We are excited to
continue to grow our social media influencer partnerships that have proven to
be an effective marketing platform for Veritas Farms. Partnering with innovative social media
influencers that share our passion for full spectrum hemp oil helps to grow
brand awareness and builds a strong community of educated Veritas Farms
advocates. It’s a strategy that drives online traffic and revenue but also
supports retail sales and overall brand recognition.”
When discussing the future of the CBD
market and how Veritas plans to keep its product catalogue current Derek
commented, “I think you’ll continue to see new types of subcategories. Topicals
in terms of beauty both for men and women are really going to continue to grow,
and you're also going to see Pet products continue to grow. The medium term is
going to be the addition of topicals, personal care and lots of pet products. I
think in the long term you’re going to see a lot of the science really start to
play in product development. CBD is really the first cannabinoid category
consumers gravitated to and that’s what a lot of brand names have built around
now. But over the next couple of years you're really going to start to hear
about CBN, CBG, CBC and all these other cannabinoids, that are really equal in
their value and efficacy, we just haven't really heard a lot about them yet.
Also as we are able to do more white papers and clinical trials, you’re going
to start to see profiles targeted for certain conditions. That’s going to be a
really exciting time in the industry but that’s more medium to long term.”
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