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Wednesday, 10 July 2019

(OTC: $ARSN) (OTCQB: $NGTF) (NASDAQ: $BYND) (OTC: $RMHB) - Beyond Food-Organic and Healthier Food Trends 2019

(OTC: $ARSN) (OTCQB: $NGTF)  (NASDAQ: $BYND) (OTC: $RMHB)  - Beyond Food-Organic and Healthier Food Trends 2019

CBD and Plant Based Food Also Key Trends for 2019 and Beyond

Point Roberts WA, Delta BC – July 10, 2019 -, a leading investor news resource covering food and Lifestyles of Health and Sustainability (LOHAS) stocks releases a snapshot reporting on the future trends of the food sector and how consumer demand for healthier and organic food is creating a shift in the industry.

According to the Ice-cream and Frozen Dessert Market Industrial Growth Analysis, Trends and Forecast 2015-2025 from Consulting Industry News, “rising disposable income coupled with shifting consumer eating habits is expected to drive the demand of ice-cream and frozen dessert in the near future. Moreover, increasing availability of flavoured yoghurt, especially in developing regions is predicted to be major factor supporting the growth of ice-cream and frozen dessert market during the forecast period.”

Now, while frozen desserts may be on an upward trend, we don’t necessarily think ‘health’ when thinking of ice cream but consumer preferences are changing that moving forward and companies invested in this sector are looking to adapt.

Aureus, Inc. (OTC: ARSN),, a food brand development company announced that is has officially closed the acquisition of Yuengling’s Ice Cream and will continue with the development of its new High Protein / Lite Ice Cream. The Company expects to have finished products ready by the end of the month so it can meet with retailers and distributors in the upcoming fall. Yuengling’s also plans to offer its High Protein / Lite Ice Cream online as soon as it is available.

“While the acquisition was essentially complete two weeks ago, we wrapped up all the fine details as required by Yuengling’s senior lender,” commented Everett Dickson, President of Aureus. “We have already begun the process of working with our customers and vendors to transition them to the new company. While very little will actually change with the relationships, it is an important step in the acquisition to allow the new company to move forward. We also are in the process of changing the acquiring company’s name so the name being used going forward will be Yuengling’s Ice Cream. Dick Yuengling and his daughters have done an incredible job making a quality product and developing an unbelievable brand with the Yuengling Brewery. While Yuengling’s Ice Cream is separate from the brewery, in keeping the Yuengling’s name, we maintain our promise to the brewery to continue making a quality product as well.”

The company also recently completed the development of up to eight flavours of its High Protein / Lite Ice Cream. The new flavours are expected to be; Gourmet Vanilla, Gourmet Chocolate, Mint Chocolate Chip, Peanut Butter, Cookies & Cream, Salted Caramel and Gourmet Strawberry.

With approximately 90 calories per serving, Yuengling's High Protein / Lite Ice Cream is packed with protein but is low in fat, carbohydrates and sugar. "Unlike most high protein products on the market, our lite ice cream tastes like our super premium product," said David Yuengling, President of Yuengling's Ice Cream. "In fact, our Vanilla Lite Ice Cream won a gold medal and our Chocolate Lite Ice Cream was awarded a bronze medal in the LA International Dairy Competition."

"By utilizing a patented, nutrient delivery system we are able to deliver vitamins and amino acids without sacrificing taste," added Rob Bohorad, CFO of Yuengling's Ice Cream.

"In addition to new flavours for the Company's super premium line up in 2020, this is another great example of how the Aureus acquisition is helping Yuengling's execute on its development plan and move the company forward," continued Everett Dickson, President of Aureus.

Nightfood, Inc. (OTCQB: NGTF), a nationally expanding ice cream company is also looking for healthier alternatives having recently announced new sleep-friendly, plant-based Nightfood flavors will be presented to major supermarket chains during the 2019 summer/fall category review periods.
Nightfood, which won the prestigious ‘2019 Product of the Year Award’ in the ice cream category in a Kantar survey of over 40,000 consumers, was recently announced as a finalist in three categories at the upcoming World Dairy Innovation Awards.  Nightfood is a finalist for Best Ice Cream, Best Dairy Dessert, and Best New Brand.  Winners will be announced June 26th.
“I feel great about our chances to win a global award next week, and it’s an honor just to be nominated,” remarked Nightfood Founder, Sean Folkson.  “What we’re doing is a home run with consumers and has captivated the media, making Nightfood a must-add right now for supermarket decision makers.  We expect our plant-based products to be met with the same excitement and enthusiasm.”
Each of the new dairy-free flavors is oat-based and contains pea protein.  An oat base was chosen because oats naturally possess a sleep-friendly nutritional profile, featuring higher protein, higher fiber, a lower glycemic index and high natural melatonin content.
“Last year, our world-class R&D team helped us develop delicious and creamy sleep-friendly ice cream with a healthier nighttime profile. Now, we’re excited to have Nightfood options coming for dairy-free consumers,” commented Dr. Lauren Broch, one of Nightfood's scientific advisors.  Dr. Broch holds a Master of Science degree in Human Nutrition and is a practicing sleep and nutritional therapist.
The Company announced that it recently confirmed distribution in a new supermarket chain with over 250 locations, which will begin carrying Nightfood this summer.  Distribution has now been secured in four of the top 50 supermarket chains in the country, less than six months after manufacture of the first pint of Nightfood.
Management is targeting 10,000 points of coast-to-coast supermarket distribution to be in place by March 31, 2020.  In addition to the four new plant-based flavors, five new flavors of Nightfood dairy ice cream are also being finalized.
“In the next couple of months, we’re going to be meeting with many of the largest supermarket chains in the country,” added Nightfood’s Jim Christensen, former VP of US Ice Cream Sales at global ice cream giant, Unilever.  “Having additional flavors, along with dairy-free options will help us serve more consumers through more points of distribution, and more options on each shelf.” 
Healthier Ice cream isn’t all that’s moving towards a healthier future in the food industry as a recent article in U.S. News Health commented on current food trends for 2019, mentioning how, specifically CBD and plant based products are increasing in demand.

Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, recently announced its latest groundbreaking product, Beyond Beef®, will start to hit retail shelves nationwide later this week. Beyond Beef® is a new plant-based ground meat made without GMOs, soy or gluten and is designed to deliver the same versatility, meaty texture and juiciness of traditional ground beef.
Beyond Beef® is designed to not only look, cook and satisfy like traditional ground beef, but also to be versatile enough to be used in any ground beef recipe including tacos, dumplings, Bolognese, sliders and more. Made with a blend of pea, mung bean and rice proteins, Beyond Beef delivers the meaty taste and texture of beef, along with marbling intended to melt and tenderize for a satisfying and delicious at-home cooking experience.
“We are thrilled to introduce consumers to our latest product innovation, Beyond Beef®,” said Ethan Brown, Beyond Meat Founder and CEO. “This plant-based ground meat allows consumers to enjoy all the culinary versatility of ground beef, with the added nutritional and environmental benefits of eating plant-based meat.”
The unique blend of proteins makes Beyond Beef® a complete protein source with 20g of protein per 4oz serving. Other product highlights of Beyond Beef® include:
      Marbling designed to melt and tenderize like traditional ground beef
      Versatile enough to use in virtually any ground beef recipe, enabling consumers to enjoy the dishes they love, while enjoying the nutritional and environmental benefits of eating plant-based meat products
      Neutral flavor and aroma profile to serve as a blank canvas for any seasoning or cuisine
      25 percent less saturated fat than traditional ground beef; 6g per serving
      Non-GMO Project Verified
      No soy or gluten
      OK Kosher Certified
Beyond Beef® will start arriving on store shelves later this week and is expected to be available nationwide at these participating retailers within a few weeks: Whole Foods Market, Acme, Albertsons/Vons/Pavilions – SoCal, Fred Meyer, Fresh Thyme, Giant Carlisle, Giant Eagle, Giant Landover, Harris Teeter, HEB, Heinen’s, Jewel-Osco, King Soopers, Kroger—Atlanta, Lowes, Mariano’s, QFC, Raley’s, Ralphs, Safeway—NorCal, Safeway/Albertsons—Phoenix, Safeway/Albertsons—Seattle, Sprouts, Stop & Shop, Wegmans, Weis Markets and Winco. 
Rocky Mountain High Brands, Inc. (OTCQB: RMHB), a fully reporting lifestyle brand management Company specializing in high-quality health and wellness products, recently announced that the Company has entered into an agreement with How Sweet It Is Fudge and Candy Company of Holt, Michigan to eventually manufacture hemp-derived CBD-infused chocolates, hard candies, and baked goods for distribution throughout the United States once there is clarification from the FDA.
Under the agreement, Sweet Rock, LLC was organized with two members. Rocky Mountain High Brands will be the Managing Member with 51% ownership, which will allow the Company to consolidate the operations of the LLC into RMHB’s consolidated financial statements.  The other Member is Sweet Ally, Inc., with 49%.  Sweet Ally, Inc. is owned by Lenny Cusenza, who is also the owner of How Sweet It Is.
Sweet Rock will focus on creating, manufacturing and distributing hemp-derived CBD-infused chocolates, hard candies and baked goods.  These edibles will be manufactured with high quality chocolate which provides a healthy and enjoyable way to consume CBD.  Sweet Rock will enter into a manufacturing agreement with How Sweet It Is and will utilize their existing distribution channels established throughout the entire country.
Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, Inc., stated, “This agreement represents an important milestone in our growth strategy and provides a solid foundation to grow market value for our shareholders. Our investment in Sweet Rock strengthens our competitiveness, complements our existing product line, and provides a significant additional revenue stream.”
Mr. Welch continued, “I am very thankful to Albert Vergilio, Managing Director of Carlin Group, for his introduction to Lenny Cusenza.  During our initial meeting, we identified that we both had a unique set of complementary skills.  We were both very comfortable working with each other. We exchanged ideas and identified opportunities that would help both of our companies grow. As a result, Sweet Rock was created.”
Mr. Welch concluded, “We plan to launch a line of mid-level hemp-derived CBD edibles and other products in Sweet Rock.  Our first product line is in confections and will be ready for market in four to six weeks.  Our team has developed and perfected the recipes for the initial offerings.  They are now focused on completing the branding and packaging.  Our first four product offerings will be four different varieties of hemp-derived CBD infused chocolate bars. Each bar will contain 120 mg of CBD and will be sectioned into twelve servings per bar, which means each serving will contain approximately 10 mg of CBD. Based on our test samples, each bar is incredibly delicious! The launch of this product line is already assured as Mr. Cusenza has already secured distribution in the Lipari Food system.”
Lenny Cusenza, President and Owner of How Sweet It Is stated, “The market for our hemp-derived CBD-infused chocolates will be very lucrative. According to Green Entrepreneur, on March 6 2019 chocolate edibles sales increased 166% between the first quarter of 2017 and 2018. By contrast, the CBD chocolate market grew 530% in the same time frame.  The growth of the CBD chocolate market in 2019 and beyond is projected to be much greater.”
The company did recently clarify on this press release distributed on June 25, 2019 regarding Sweet Rock, LLC and Lipari Foods.
Lenny Cusenza, President and Owner of How Sweet It Is and Member of Sweet Rock, LLC, stated, “Lipari does not currently distribute foods containing hemp-derived CBD. Instead, Lipari’s current policy regarding hemp is to distribute foods only containing hemp seed-derived ingredients.  With my long-term relationship with Lipari, we intend to present to them with a line of Sweet Rock confections infused with hemp seed oil for their consideration for distribution.”
Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, Inc. and Managing Member of Sweet Rock, LLC, stated, “As the public is aware, federal and state laws are rapidly improving regarding clarification of hemp-derived products. The FDA is determining how to regulate hemp-derived products infused into foods. We anticipate the FDA to publish directives regarding the manufacturing, distribution and sale of hemp-derived products.”
As more consumers trend towards healthier food alternatives there is a massive market opportunity for new/emerging companies as well as established companies to adapt to these trends and innovate with new healthier products. From ice Cream to beef, the future of food is beyond what it used to be.
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