Investor Ideas #Potcasts; #Cannabis News and #Stocks on the Move: Interview with CEO and Founder of CA Craft Cannabis Company, Herbes
Delta, Kelowna, BC –August 28, 2019 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s edition of Investorideas.com potcastsCM - cannabis news and stocks to watch plus insight from thought leaders and experts.
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Today's podcast overview/transcript
Good afternoon and welcome to another episode of Investorideas.com "Potcast" featuring cannabis news, stocks to watch as well as insights from thought leaders and experts.
In today’s podcast I interview Jonas Lalehzadeh, CEO and Founder of Herbes, a craft cannabis company based out of Orange County, California, where we discussed recent developments with Herbes as well as the cannabis connoisseur market in the U.S.
As California is one of the largest cannabis markets in the world right now, how did you set about differentiating Herbes from your competitors?
“I took a look at the industry and saw that there were a lot of openings in a lot of areas where customers could really benefit from a better service and product. What separates us specifically, is that we are more interested in providing superior services and superiour products then actually making money. I think a lot of people who are getting into the industry now see cannabis as a cash cow, especially a lot of the investors getting it. Although the bottom line matter, most companies will end up going out of business, or not really thriving, if all they focus on is the bottom line. So what differentiates us is quality and craftsmanship. Everything is geared towards giving someone a very good experience.”
You’ve recently launched the Trophy, your cannacigar onto the market, could you discuss how that product development came about?
“The development of the Trophy was birthed out of the need to develop a better smoking product. A lot of the old ways, and still current ways of smoking, is to put it (cannabis product) in a paper cone with a cardboard filter, and that just drove me crazy. Having a damp cardboard filter is first not sanitary and second it's not what they paid for. For an 1/8th of dry flower, you’re paying anywhere from $60 to $70 and then putting it inside of a cone thats $0,20. That seemed ludicrous to me. So we developed a patented glass tip filter, with a proprietary hemp leaflet that actually burns slower. Along with the glass tip, it's a very sturdy, antimicrobial product where you can pass it around and everyone has the same experience.”
The first and only luxury, hand-rolled cannagar featuring a glass tip, hemp paper and dipped in Kief. At 2 grams, Trophy is also the largest of its kind anywhere.
When looking at the cannabis connoisseur market, what are you finding consumers are looking for and how have your attempted to meet those demands?
“It all comes down to how much care are putting into the product and how is the product being made. In each of the boxes that go to retail we tell the story as to the farmer who grew it as well as the roller who rolled it. The connoisseurs greatly appreciate knowing exactly, not only the farm where it came from, but how they’re growing and then for the roller what technique they used. So that’s included with the product and then on social media we will definitely share that story and the benefits of this type of growing versus another type of growing.”
As your focus right now is on the flower component, are there specific strains you’re focussing on or more the experience the flower offers?
“For us to really hang our hat on naming by strain, we would have to dive into the genealogy of strains, which would be impossible at this point in the industry. Instead we are going to focus more on modalities and how they feel as far as: this is a sativa, it's going to wake you up, this is a hybrid it's going to calm your mind down,.or maybe you’ve had a long day and just want to chill with your friends, so this is an indica. I think it’s more honest.”
Jonas and I continued to discuss the California market, as well as potential upcoming markets for Herbes as well as their potential move into distillate/vape technology in the future.
Herbés is a luxury cannabis company founded in Orange County, California. Owned and operated by former professional basketball player and longtime grower, Jonas Lalehzadeh. Herbés will elevate cannabis to a higher standard and is for the sybaritic individual who seeks to pair dimension, style, and sophistication with heightened senses and exceptional clarity. Herbés launches a cadre of innovative products in 2019 to bring cannabis into a new strata of luxury. For more information on Herbés, visit Herbés.com or Instagram on @herbes.
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