What’s happening in Vancouver this week for #Cannabis?
Investor Education and VIP Parties for Cannabis Enthusiasts, @IntlCBC
Q&A
Interview with Nic Easley, CEO of 3C Consulting, LLC
Stocks Discussed: (CSE: $BHNG) (TSXV: $NDVA) (CSE: $OILS)
Kelowna,
Delta, BC – September 12, 2019 (Investorideas.com Newswire) www.Investorideas.com, a global news source covering leading sectors including
marijuana and hemp stocks release an update on the cannabis event coming to
Vancouver; The International Cannabis Business Conference (ICBC) https://internationalcbc.com, being held September 15-16th at the Westin Bayshore
Hotel.
There
will be something for everyone to enjoy at the conference: educational panels
from edibles to M&A, top tier guest speakers including John Salley-NBA
champion, athlete, actor, entrepreneur, talk show host and philanthropist.
Investors
in the space can find public companies at the exhibiting booths and featured on
panels Monday, September 16th including Bhang Corporation (CSE:
BHNG), Indiva Limited (TSXV:NDVA), Nextleaf Solutions Ltd. (CSE:
OILS) and more.
Investorideas.com
Investor Ideas
Potcasts, Cannabis News and Stocks on the Move host Taylor Van Zant will be on-site interviewing experts and
thought leaders and Investor Ideas will be featuring the interviews following
the event.
Read this in full at https://www.investorideas.com/news/2019/cannabis/09121Vancouver-ICBC.asp
Want
to be part of the whole experience of the event? There’s more for VIP ticket
holders… A VIP Reception will be held on September 15th at 7pm at
the Westin Bayshore Hotel. On Monday the 16, following a day education at the
conference, join an exclusive private after-party boat cruise, including entertainment
by DJ Muggs of Cypress Hill.
Tickets found at
Investorideas.com
recently spoke with Nic Easley, CEO of 3C Consulting, LLC, one of the speakers at the upcoming show on how the cannabis industry
has changed in Canada since legalization last year, what you should know about
the ICBC conference and why you should attend.
Read the Q&A interview below:
Q:
Investorideas.com:
For our readers and investors that might
not be familiar with your company's story, can you tell us a bit about 3C
Consulting?
A:
Nic Easley, CEO of 3C Consulting, LLC:
3C Consulting, LLC (3C) provides
comprehensive consulting services to businesses across the global cannabis
supply chain. Throughout the last decade, as a founder I have worked directly
with nearly 500 cannabis businesses at each phase of their start-up and growth
process. 3C has honed its expertise in navigating complex cannabis regulations,
business licensing, and operational challenges for medicinal, recreational, and
ancillary clients in 16 countries and 34 US states, and two territories. Due to
the lack of federal oversight, many cannabis businesses do not maintain the
same level of employee and consumer protections that are commonplace in any
other industry.
As a result, in Colorado, we saw rampant
pesticide contamination, employee safety violations, and a significant lack of
business experience. Seeing how the industry's lack of regulations was
negatively affecting patients, employees, and businesses motivated us to
provide comprehensive, strategic, and professional services to improve the
sector. Our team leverages best practices and insights gleaned from established
industries such as agriculture and farming, architecture and engineering,
project management, facilities management, business strategy, marketing, and
legal & regulatory compliance. We provide our clients with solutions
cultivated from first-hand experiences that benefit patients/customers, local
communities, the environment, and shareholders.
We offers a broad range of services to meet
the needs of businesses at any phase of development. During the initial
planning phase, we provide entrepreneurs with strategic guidance to help them
refine their product offerings and business model specifically for their
market. We subsequently assist in the articulation of these business plans,
which includes an executive summary, pitch deck, and in-depth financial
models—all of which are required to accurately describe real expectations and
project goals. During the next phase of engagement, 3C works with clients to
develop and submit their cannabis business license application. License
applications are a thorough process that requires numerous skill sets as well
as detailed planning and articulation, all in an often tight deadline. We work
as project managers, content writers, and strategic partners on these
engagements.
We also provide industry consulting
services internationally. Recently, we have been working with licensed
companies in Europe to navigate Good Practice certifications. Depending on the
type of business, their location, and which markets they intend to sell their
products in, any number of certifications may be required. Typical requirements
include Good Agricultural Practices (GAP),
Good Agricultural and Collection Practices (GACP), current Good
Manufacturing Practices (cGMP), GLOBALG.A.P. Risk Assessment on Social Practice
(GRASP) and more. We help clients develop Standard Operating Procedures (SOPs)
and prepare for all applicable inspections. Once businesses have met all legal
compliance requirements, we provide services to help them open their doors and
scale their operations.
Standard services at this phase include
strategic planning, import/export guidance, management support, training,
project management, and recruiting. We work with medicinal, recreational, and
ancillary companies from across all cannabis industry verticals. 3C acts as
stewards for the cannabis industry, prioritizing compliance, patient access,
and product safety and efficacy. With 14 years of hands-on experience guiding
cannabis businesses in diverse legal markets, 3C has grown alongside this
industry. Along the way, we have gained unparalleled regulatory knowledge,
operational solutions, and a vast industry network.
In 2017, I co-founded Multiverse Capital (Multiverse) a
cannabis-focused venture capital firm with partner Skip Sanzeri. Multiverse
works to bridge the gap between qualified investors looking to enter the
industry and well-vetted companies positioned to build compliant businesses in
their respective markets. The idea is to create mutually beneficial
partnerships that break common barriers and pitfalls that either investors or
operators will undoubtedly face when initiating a cannabis business.
As the cannabis and hemp industries evolve
and grow, so do the number of operators both good and bad—many of whom
over-promise unrealistic production expectations and simply do not have the
foresight to develop compliant, reliable, and successful cannabis businesses.
Given the company’s incredible experience with operators, Multiverse has the
tools and means of recognizing promising business opportunities from the substandard—the
key differentiating factor that could either mean years of operational
setbacks, or the start of an incredibly promising industry machine capable of
developing memorable brands and quality-driven products.
Equally, operators who may have incredible
operational expertise and a deep-seated passion for successful, compliant
operations, but lack the funds for implementation, can also benefit from
Multiverse. Multiverse’s vast network of investors, vendors, and potential
business partners tear down the barriers talented operators can face when
initiating their operations. We help provide the tools, means, and proper
channels to ensure the quality of business practices align with the quality of
the product operators intend on developing. Ultimately, 3C and Multiverse work
in tandem to ensure their clients have all the resources required to
successfully and compliantly build their cannabis businesses from the ground
up—regardless of their current presence, experience, or standing in the
ever-evolving cannabis industry.
Q:
Investorideas.com:
The ICBC event is coming up this September
here in Vancouver which you will be a part of – what are you looking most
forward to at the event and any speakers/ panels that you are most excited
about?
A:
Nic Easley, CEO of 3C Consulting, LLC:
The "Upcoming Regulatory Model:
Edibles, Topicals, and Extracts" panel is very timely and will have
valuable insights for businesses navigating these regulatory shifts. Those that
can establish high quality and unique product lines will be able to secure new
market share in Canada. Over the last year, Canadian companies have focused
heavily on international export but have struggled for market share. These
businesses dove in without fully understanding the regulatory and compliance
requirements necessary to establish multinational operations successfully. The
"International Export and Commerce" panel will touch on these topics
and more. The open dialog with ICBC attendees provides much deeper insight into
the state of the global market than any other forum. My presentation entitled
"Staying Relevant: Vetting domestic investments to ensure international
feasibility" will build on the panel discussions mentioned above and
provide a broader high-level overview. I will paint a picture of the entire
global market, the regulations that are shaping it, the pitfalls that
businesses and investors are running into in the space, and what opportunities
lie ahead.
Q:
Investorideas.com:
You have been a part of the ICBC
conferences in the past years – for new attendees this year, what advice would
you give them for attending and or what to expect from the show?
A:
Nic Easley, CEO of 3C Consulting, LLC:
ICBC brings together new vendors and new
producers from across the global cannabis industry as well as some of the most
innovative ideas from new markets. The insights gained, and relationships
formed will keep you at the forefront of the global industry. So whether you
are a first-timer or an ICBC veteran, be sure to bring an open mind as the
details on each market have evolved and are always changing and you never know
what long-lasting and quality relationships you will make. I have spoken on
panels, given presentations, and participated in many different cannabis
conferences over the years and I am grateful that the relationships that I’ve
made during those conferences, no matter where they were in the world, are
mutually beneficial and thriving to this day. Thanks to ICBC, 3C has expanded
its network, increased exposure, and gained quality partners that have
continually added value to our business and our clients.
Q:
Investorideas.com:
We are almost at the one year anniversary
of legalization in Canada. What are some of the key trends or changes you have
seen in the sector? What should investors keep an eye out for over the next
year?
A:
Nic Easley, CEO of 3C Consulting, LLC:
Over the past year, most of Canada's
provinces, especially Ontario, British Columbia, and Quebec, as well as many
municipalities, have enacted inadequate regulations; as a result, not enough
retail stores were allowed. Zoning laws and the lottery licensing systems have
limited the growth of the domestic industry. A recent example was the Ontario
Cannabis Store being unable to supply the demand of cannabis in its province,
leading to ineffective sales and loss of millions of projected tax revenue that
would have helped the community as a whole.
Additionally, by only allowing cannabis
flower, certain topicals and limited oils, the adult-use market has been unable
to overcome the illicit market. As edibles and cartridges enter the market in
the fall, this will change. With licensed producers focused predominantly on
international development over the last year, domestic revenues have struggled.
Equally, the medical cannabis market is
growing and expanding at unprecedented rates. The global medical cannabis
market size was estimated to reach a value of $13.4 billion USD in 2018
(source: Business Wire). The market is further expected to reach a value of
$44.4 billion USD by 2024, demonstrating a compound annual growth rate of 22.9%
during 2019-2024. Canada must
recognize the viability of the international medical cannabis market and draft
clear regulations that separate medical from adult-use. Canada was recently
criticized by the Director of the International Narcotics Control Board for
this very reason.
We’ve seen a number of Canadian operators
diving into the international medical cannabis market without thorough
regulatory oversight. The medical cannabis market and adult-use cannabis market
must be clearly separated and defined into two distinctive industries if
Canadian operators hope to maintain long-term success. Investors should keep an
eye on the new product categories that will enter the market later this year.
There will be opportunities for Canadian companies to secure more significant
market share as a result.
Q:
Investorideas.com:
Last but not least, what's your favorite
thing about being involved in the cannabis sector so far?
A:
Nic Easley, CEO of 3C Consulting, LLC:
My favorite thing about being involved in
the cannabis sector is the direct impact we are having on human lives, both
current and future generations; revitalizing hemp, bringing medicine to people
and realizing that businesses provide the ability to do that. Many current
textile and other environmentally-destructive industries, such as those that
deal in plastics and cosmetics continue to prioritize profits over safety. Just
how safe are these products that we are bringing into the homes of families and
children? Are manufacturers purchasing Forest Stewardship Council (FSC)
certified wood to help prevent deforestation and irreparable damage to native
tribes and the ecology? Are cosmetic manufacturers off-setting their carbon
emissions and looking to operate under green practices? The answer to many of
these questions is, unfortunately, “no.”
The most common misconception about
cannabis is that it can only be used for recreational purposes. The fact is
that hemp can be used to effectively replace textiles and plastics in the most
environmentally-conscious way possible—as manufacturing hemp-based paper,
containers, food, and even clothing can be done under green standards without
compromising production efficiency.
Equally, cannabis and hemp-based cosmetic
products are also on the rise. Harmful ingredients such as parabens in lotions
and shampoos, phthalates in personal care products, formaldehyde to preserve
the brittle formulations in mainstream cosmetics, and sodium lauryl sulfate in
skincare products are all too common. In contrast, cannabis and hemp-based cosmetic
products serve as both cost-effective and safe means of dealing with common
skin disorders such as inflammation, eczema, and psoriasis without having to
expose patients or consumers to ingredients that are already banned in various
European countries.
Many quality businesses attend ICBC, while
others have been born out of it; these operators are fundamentally changing the
world. They are the ones who we look forward to supporting and working with in
the years to come. Working in this industry is never with a dull moment and we
consider it an honor and a privilege to be a part of it.
About
3C Consulting, LLC
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