Investor Ideas #Potcasts; #Cannabis News and #Stocks on the Move:
Interview with Chris Rebentisch, CEO of 1933 Industries (CSE: $TGIF.C) (OTC: $TGIFF)
Delta, Kelowna, BC –October 4, 2019 (Investorideas.com
Newswire) www.Investorideas.com, a global news source covering leading sectors
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Read this in full at https://www.investorideas.com/news/2019/cannabis-potcasts/10041Interview-ChrisRebentisch-CSETGIF.asp
In
today’s podcast I interview Chris Rebentisch, CEO of 1933 Industries (CSE:TGIF) (OTC: TGIFF), where we discussed the company’s most
recent announcements, the SAFE Banking Act as well as the cannabis/CBD
industries as a whole.
When
asked about the CannHemo brand, 1933’s CBD product brand, Chris discussed the
origins of the brand and how it’s developed over the years. “While we were
developing, a couple years back, I went out and tried a bunch of CBD products
and I just couldn’t find something that actually created an effect or caused a
reaction to happen. So that was the biggest red flag for me, the quality just
wasn’t there. So I set out on a endeavours to make CBD products that caused
effects. If you needed it for sleep, it’s going to sedate you, if you needed it
for mental focus, it’s going to make you alert and if you needed it for anti-anxiety,
it’s going to calm you down. That;s really been the success behind us is the
quality. How does the consumer pick you and choose you? First and foremost if
the product works and the quality is there and consistent, they’ll continue to
buy it. That’s been our standard is that quality will prevail.”
Since
its development phase, CannaHemp has expanded to include CannaHempX, a sub
segment more focussed on athletes and extreme performance. “You put this
product out top the masses and you start getting feedback about what people are
using it for. We saw this huge interest from people who are very athletic, who
work out daily and push themselves to the max. We started to have UFC fighters
and sports athletes come to us and say they were using our product but asked if
we could tweak it and make it stronger. That’s how the CannaHempX brand was
developed was based on the CannHemp products that we’ve dramatically enhanced.”
1933
Industries Inc. recently announced that it has commenced sales to specialty
retailer Zumiez, featuring Canna Hemp X™, the Company’s action sports topical
recovery cream.
Canna Hemp X™ was launched in 2018 in collaboration
with Torey Pudwill, one of the world's top professional skateboarders and
founder of Grizzly Griptape.
"Our focus on supporting the skate,
snow, and other action and adventure sports industries is the background of the
Canna Hemp X™ brand and Zumiez's unequal approach to marketing, branding and
merchandising, integrating their brands with their customers' activities and
interest makes it an ideal retailer for our products,'' remarked Mr. Paul
Kobriger, Brand Manager for Canna Hemp X™. "We are pleased to be the first
to offer CBD products at Zumiez stores as we continue to support athletes, both
professional and amateur, and those seeking active lifestyles with their
recovery".
With 658 stores in North America, Zumiez
has a well-defined brand position with a target demographic that is synergistic
with the Canna Hemp X™ line.
"Zumiez offers unique, emerging and trending brands that reflect a
passion for an active lifestyle,'' added Mr. Kobriger.
Discussing
1933’s development in the Nevada market, where the company recently announced commencing the flowering cycle of its
cannabis plants in its new, purpose-built, indoor cultivation facility, Chris
explained the benefits of Nevada over other states. “Nevada knows how to
regulate an industry. They’ve been regulating gambling and prostitution for
decades so they know what they’re doing when it comes to control for a regulated
industry. We were the very first to get a license to cultivate and manufacture
in the state of Nevada. The very first medical sale out of a dispensary in
2015, was our flower. Since then we’ve grown from a handful of dispensaries to
now there are 66 actively, and there’s another 46 or so coming in the next
year, and we sell to every one of them. We really established ourselves as a
leader in this space and we grew year over year almost 50% from 2018 to 2019,
and that was just us being professionals and executing. Now are facility is
maxed out, so we’ve invested in building out our infrastructure. We just turned
on the lights into a 67,000 square foot cultivation facility, which will do
five times the amount of flower that we are currently doing. We’re also
upgrading our extraction facility to do five times the amount that we are
currently doing.”
Chris
continued to discuss the long term benefits of being in a highly regulated
state such as Nevada, how he has seen the sales skus change from flower to
vapes to pre-rolls over the last years as well as where he sees the industry
developing moving into the future.
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