Investor
Ideas #Potcasts, #Cannabis News and #Stocks on the Move; Interview with Matei
Olaru, President and CEO of Lift and Co (TSXV: $LIFT.V) (OTCQB: $LFCOF)
Delta, Kelowna, BC, January 23, 2020 (Investorideas.com
Newswire) www.Investorideas.com, a global news source covering leading sectors
including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s podcast
edition of cannabis news and
stocks to watch plus insight from thought leaders and experts.
Listen to the podcast:
Read this in full
at https://www.investorideas.com/news/2020/cannabis-potcasts/01231Interview-TSXVLIFT.asp
Today’s podcast overview/transcript:
Good
afternoon and welcome to another episode of Investorideas.com
"Potcast" featuring cannabis news, stocks to watch as well as
insights from thought leaders and experts.
In
today’s podcast Investorideas interviews Matei Olaru, President and CEO of Lift
and Co (TSXV:
LIFT) (OTCQB:
LFCOF) at the Lift and Co Expo Vancouver 2020, which took
place January 9th to 11th in \Vancouver BC.
Lift
& Co. Cannabis Expo Vancouver 2020 had a
strong focus on Cannabis 2.0—edibles, topicals,
concentrates—that have just started to appear in stores. According to a recent
report by Lift & Co. and EY Canada, 70% of consumers did not know what they
were going to purchase before entering a cannabis store, highlighting an
ongoing need for brand and product education and awareness.
“The
Lift & Co. Expo has become a launchpad for Canadian brands and new
products, and the mainstage for our industry’s top thought leaders,” said Matei
Olaru, CEO of Lift & Co. “This year’s focus on consumer intelligence, and
our joint keynote with EY Canada and Nielsen in particular, speak to the
evolution of our show and the maturation of the industry.”
This
event comes on the heels of the launch of Lift & Co.’s consumer insights
platform Cohesion in 2019, and
recently announced strategic partnership
with Nielsen to create an industry-first consumer
segmentation tool for early 2020.
Additional
talk highlights included:
● The Power and Potential of Psychedelics:
Leading researchers and entrepreneurs provide insights into this uncharted
industry
● Lessons from California: Building a Brand
and an Industry: California-based cannabis leaders will share their
insights and some lessons Canada can take away
● Trust after CannTrust: Rebuilding
Confidence in the Industry: three presentations each touch on how
brands can reframe the conversation to establish and maintain customer
confidence
The
Expo featured over 280 exhibitors and two full days of talks on the Fire & Flower Stage. Together, LCBC
and Expo are Canada’s largest cannabis consumer and industry convention, with
last year’s Vancouver event drawing in more than 18,000 visitors.
“We’re
so excited to welcome CPG insights heavyweights like Nielsen, Ipsos, and EY
Canada to elevate the cannabis conversation this year,” said Matei Olaru, CEO
of Lift & Co. “Their presence signals an important shift for cannabis in
year two, and will set the tone for a three-day event that will offer attendees
the earliest view into cannabis in 2020. Lift & Co. has always strived to
drive important topics forward at our events, and we’re looking forward to what
is shaping up to be our most important Vancouver conference to date.”
Matei
went on to discuss this year's event, the current data trends being addressed
in the market and his expectations and forecasts for 2020.
Investor ideas
reminds all listeners to read our disclaimers and disclosures on the
Investorideas.com
website and this podcast is not an endorsement to buy products or services or
securities. Investors are reminded all investment involves risk and possible
loss of investment
Learn more about
our cannabis podcasts at https://www.investorideas.com/Audio/Potcasts.asp
Investorideas.com
podcasts are also available on iTunes,
Spotify, Google Play Music, Stitcher, Spreaker, YouTube via Spreaker, iHeartradio and Tunein.
Potcasts is now a certified
word mark Trademark on the blockchain through Cognate, Inc. CM
Certification-Registration Number: 10468217708
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