Investor Ideas #Potcasts
552, #Cannabis News and #Stocks on the Move; (CSE: $XTRX.C), (TSX: $HEXO.TO),
(TSX: $VLNS.TO) (TSX: $WEED.TO) (NASDAQ: $CGC) (TSX: $FAF.TO)
Delta, Kelowna, BC, April 14, 2021 (Investorideas.com Newswire) www.Investorideas.com,
a global news source covering leading sectors including marijuana and hemp
stocks and its potcast site, www.potcasts.ca release today’s podcast edition of cannabis news and stocks to watch plus insight
from thought leaders and experts.
Listen to the podcast:
https://www.investorideas.com/Audio/Podcasts/2021/041421-StocksToWatch.mp3
Read
this in full at https://www.investorideas.com/news/2021/cannabis-potcasts/04141XTRX-HEXO-VLNS-WEED-CGC-FAF.asp
Hear the investor ideas potcast on Spotify
Hear Investor ideas cannabis potcast on iTunes
Today’s podcast overview/transcript:
Good
afternoon and welcome to another episode of Investorideas.com
"Potcast" featuring cannabis news, stocks to watch as well as
insights from thought leaders and experts.
Today’s
podcast is sponsored by Phyto
Extractions Inc. (CSE:XTRX), an
agricultural-scale cannabis extraction, distillation and product manufacturer
located in Langley, BC at its co-located Health Canada Licensed Standard
Processing (extraction, no cultivation), Sales (extracts, topicals, and
edibles) through Adastra Labs Inc. and Analytical Testing Laboratory through
Chemia Analytics Inc. Adastra Labs also has a pending Health Canada R&D
license amendment.
In
today’s podcast we look at a few public company announcements.
But
first, New Frontier Data (https://newfrontierdata.com), the authority in data, analytics and business
intelligence in the global cannabis industry, in partnership with Mantis Ad
Network, a leading advertising network dedicated to the legal cannabis
industry, released
its latest industry report, 2021
U.S. Cannabis Consumer Evolution: Archetypes, Preferences & Behaviors.
The
report delivers New Frontier Data’s third edition of in-depth and comprehensive
analysis of cannabis consumption and purchasing habits, layered over hundreds
of millions of social and demographic data points, to guide and empower brands,
operators, advertisers and investors looking to activate, monetize and
capitalize on the emerging market’s explosive growth.
Presenting
a much-anticipated new set of cannabis consumer benchmarks, the study redefines
cannabis consumer behavior in the U.S. at an inflection point in the global
industry’s growth, to present the 10 most critical cannabis consumer profiles
that brands and advertisers need to understand to best engage with the evolving
and expanding cannabis consumer group.
“The
cannabis consumer, as a new target demographic, is now an attractive and
lucrative consumer group that FMCPG brands, from fast food to lifestyle, are
not just interested in, but actually need to connect and engage with as a
critical growth and competitive planning variable,” noted New Frontier Data
Founder and Executive Chair, Giadha A. DeCarcer. “Our data collection and
research over almost a decade delivers actionable intelligence to activate this
booming market. As the nexus of global cannabis data, delivering trusted,
reliable, unbiased reporting, we embrace symbiotic relationships with reputable
and responsible data partners worldwide.”
Key
Findings of the Report Include:
Medical
vs. Adult Use:
● Key
insights for behavioral targeting: Wellness, relaxation and stress relief are
cited as primary reasons for adult consumption.
●
Expanded opportunities for brand
specialization: 42% of consumers self-identify as primarily or exclusively
medical, while 58% identify as recreational.
Flower
vs. Non-flower Preferences:
● Importance
of product diversification: Consumption methods vary widely with 60% ingesting
edibles over joints (49%), pipes (34%) and vaporizers (34%).
●
Capitalizing on demographic insight: The
most lucrative cannabis consumer groups are between the ages of 21 and 35,
twice as likely to use both flower and non-flower forms (e.g., edibles or
vapes).
Purchasing
Habits:
● Impact
of social acceptance and legal access: Annual adult use has risen 77%, from
10.4% to 18%, since 2002.
●
Opportunity for customer loyalty programs:
Only 54% of brick-and-mortar and delivery service shoppers buy from the same
business.
Supplementing
this report, New Frontier Data will conduct a Free Industry Briefing on
Thursday, April 29th at 2:00 PM ET. Register Here: https://hubs.la/H0KL2KG0
A FREE
copy of the 2021 U.S. Cannabis Consumer
Evolution: Archetypes, Preferences & Behaviors report can be downloaded here: 2021 U.S. Cannabis Consumer Evolution
(newfrontierdata.com)
Truss
Beverage Co., the joint venture of Molson Coors Canada and HEXO Corp. (TSX:
HEXO) (NYSE:
HEXO) is making another splash in the beverage category with
the introduction of six new products to its existing
brand offering.
The six new products will be rolling
out to retailers over the next few months and arriving just in time for summer,
the largest adult-beverage season of the year. While cannabis beverages were in
their infancy in Summer 2020, the arrival of new flavours continues a year of
category-defining product development for Truss. With awareness of the category
at an all-time high amongst potential cannabis consumers (87 per cent), Truss
expects Canadians to embrace cannabis beverages throughout the summer of 2021 and
beyond.
"Eight months ago we launched
the largest and most diverse portfolio of cannabis beverages in the industry.
Today we're back, adding a whole new line-up of innovation and increasing our
offering in Canada by an additional 50%," said Scott Cooper, President and
CEO of Truss Beverage Co. "With summer approaching, the biggest adult
beverage market of the year, this is great news for legal age consumers."
Proudly made in Belleville, Ontario,
the new CBD and THC products are full of flavours inspired by the approaching
summer season, as well as feedback and insights gathered from Truss' community
of consumers:
● House of
Terpenes™ Valencene & Sparkling Tonic
● XMG™
Citrus and XMG™ Watermelon
● Veryvell™
Honey Green Iced Tea
● Little
Victory™ Lemonade
● Mollo™ 5
Lime
"We're delighted with the
reception to the portfolio to date," said Scott. "We've sold over two
million units and took leadership of the category in early 2021 with a 43 per
cent market share. The category shows no signs of slowing down and we expect it
to continue to evolve and grow well into the remainder of 2021."
Since the legalization of cannabis
2.0 products, cannabis beverages have become a welcome option for consumers,
for offering both consistency and an alternative way to consume cannabis. 44
per cent of current legal age Canadian cannabis consumers say they will buy
beverages in addition to other cannabis products, and 35 per cent consume
cannabis beverages because it means they don't have to smoke.
"The summer season is a huge
buying opportunity for the cannabis beverage category," said Lori Hatcher,
Head of Marketing at Truss Beverage Co. "We've worked in close
collaboration with our community of consumers and budtenders to bring together
a selection of fresh, new beverages made with natural flavours that are perfect
for those outdoor summer occasions. We're so excited to bring these to market
over the coming months and to see the reception from consumers as they continue
to navigate this fast-evolving category."
Everyone's experience with cannabis
is personal, so for Canadians of legal age starting to explore cannabis
beverages this summer season, Truss advises to start low and sip slow.
Products from the Truss Beverage Co.
lineup are available at authorized local cannabis stores and authorized online
retailers. The new products will begin rolling out over the next four months.
To learn more, visit www.TrussBeverages.com.
The
Valens Company Inc. (TSX:
VLNS) (OTCQX:
VLNCF), a leading manufacturer of cannabis products, today
announced the launch of nūance CBD bath bombs. The bath bombs
will join nūance's lineup of premium wellness products developed with trusted
ingredients and designed to provide consumers customizable self-care
experiences.
Each nūance bath bomb is crafted
with all-natural plant-derived essential oils and infused with 100mg of premium
CBD. Designed for ready-to-use self-care at home, consumers can simply drop the
CBD bath bomb in warm bathwater, relax and take in the aromatic scents.
Currently the largest bath bombs available in the Canadian recreational market
with two minutes of fizz, the products are offered in two formats, including:
● Soothing Eucalyptus, infused
with eucalyptus essential oil to refresh the senses, now available in Ontario
and British Columbia and expected to be coming soon to Alberta
● Revitalizing Grapefruit, infused
with Citrus Paradisi peel essential oil to awaken the senses, now available in
British Columbia and expected to be coming soon to Alberta
"We are thrilled to introduce
nūance bath bombs to the market when now more than ever we are all looking for
new and innovative ways to indulge in at-home self-care," said Tyler
Robson, CEO, Co-Founder and Chair of The Valens Company. "These products
represent the first Valens-manufactured topicals in the market, created with
the same commitment to excellence and quality as our other leading products in
various next generation categories. We look forward to introducing a variety of
innovative and highly customizable products exclusive to the wellness category,
in collaboration with our partners over the course of 2021."
Additional nūance wellness products
are expected to launch in the coming quarters, including balm, menthol rub,
soft chews and honey. This also includes a new variety of bath bombs, such as
the 1:1 CBD/THC artisanal mini bath bomb four-pack pairing of two classic
complementary scents, which can be used individually or in combination for a
highly customizable user experience.
Canopy
Growth Corporation (TSX:
WEED) (NASDAQ:
CGC),
a world-leading diversified cannabis, hemp, and vaporization device company, announced
the
launch of Vert, the Company's first Quebec-exclusive brand. The first two
strains to launch under the Vert brand are 'Green Cush' and 'Sour Kush', which
will be sold via the Société québécoise du cannabis (SQDC) in dried flower and
pre-roll joint formats. Vert Green Cush is a sativa-dominant strain and Sour
Kush is an indica-dominant strain.
"At Canopy Growth, we
understand the importance of providing the Quebec market with a
regionally-exclusive brand," said Kelly Olsen, Vice President of Global
Flower Business at Canopy Growth. "Vert cannabis is grown by an
experienced community of Quebecois cultivators. We're excited to bring a new
offering of local cannabis flower to SQDC shelves."
Vert Green Cush and Sour Kush are
cultivated at Vert Mirabel, a fully licensed, hi-tech greenhouse located in
Mirabel, Quebec that is jointly owned by Canopy Growth and partner Les Serres
Stéphane Bertrand Inc., a multi-generational greenhouse operated in the
province. Vert Mirabel is one of Canopy Growth's primary cannabis cultivation
facilities and plays a role in providing locally-grown cannabis for the Quebec
market - cementing the company's production footprint in the province. The
facility employs more than 200 people in the Mirabel region in key roles
ranging from growers to production managers.
"The operation of our Vert
Mirabel facility is guided by a team of incredibly passionate growers that are
dedicated to bringing locally grown cannabis to Quebec," said Sylvain
Miron, Director, Vert Mirabel. "This product is truly a fusion of Canopy's
cannabis expertise with the Vert Mirabel team's multi-generational knowledge in
greenhouse operations."
Fire
& Flower Holdings Corp. (TSX:
FAF)
(OTCQX:
FFLWF) in collaboration with artist Amr Elkouedy, Angry
Butterfly, announced
creating an original piece of digital art using Non-Fungible Token (NFT)
technology. The piece is titled Non-Fungible
Toke, in playful reference to 420, the annual celebration for cannabis
enthusiasts on April 20.
"Fire & Flower is leading
digital innovation in the cannabis industry, including the first Non-Fungible Toke," said Lisa
Mazurkewich, Vice-President, Marketing, Fire & Flower. "Customer
connection is part of our brand DNA, which is why we strive to develop creative
ways to engage with our community."
The digital artwork is a looping
billow of multi-coloured smoke encased in glass, similar to a display case
found in an art gallery or museum. The bidding will start at $4.20 today on
Rarible and close on April 20, 2021 at 4:20 p.m. EDT. All proceeds from the
sale will be donated to Second Harvest, the largest food rescue charity in
Canada, and Less to
purchase a carbon offset and help neutralize the carbon footprint of blockchain
technology.
"As a new agency, we like using
new technology and new design tools," said Erin Kawalecki, Partner &
CCO, Angry Butterfly. "But the goal is always to combine innovation with
an element of playfulness, which we think this NFT represents. We're lucky to
have clients with the same mindset."
The highest bidder of Non-Fungible Toke will have ownership of
the digital artwork and it cannot be replicated or reproduced, due to the Ethereum
blockchain network that supports it.
Once
again, today’s podcast is sponsored by Phyto
Extractions Inc. (CSE:XTRX), an
agricultural-scale cannabis extraction, distillation and product manufacturer
located in Langley, BC at its co-located Health Canada Licensed Standard
Processing (extraction, no cultivation), Sales (extracts, topicals, and
edibles) through Adastra Labs Inc. and Analytical Testing Laboratory through Chemia
Analytics Inc. Adastra Labs also has a pending Health Canada R&D license
amendment.
Investor ideas reminds all
listeners to read our disclaimers and disclosures on the Investorideas.com
website and that this podcast is not an endorsement to buy products or services
or securities. Investors are reminded all investment involves risk and possible
loss of investment.
Investors can trade these stocks and other ideas on our site using our list of top stock trading
apps including Robinhood , Acorn, Stash and others.
Learn more about
our cannabis podcasts at https://www.investorideas.com/Audio/Potcasts.asp
Hear the investor ideas potcast on Spotify
To hear more
Investorideas.com podcasts visit: https://www.investorideas.com/Audio/.
The
Investorideas.com podcasts are also available on iTunes ( Apple Podcasts)
, Audible , Spotify, Tunein, Stitcher,
Spreaker.com, iHeartRadio , Google Play
Music and most audio platforms available.
Potcasts is now a certified
word mark Trademark on the blockchain through Cognate, Inc. CM
Certification-Registration Number: 10468217708
About
Investorideas.com - News that Inspires Big Investing Ideas
Investorideas.com
is a recognized news source publishing third party news, research and original
financial content. Learn about investing in stocks and sector trends with our
news alerts, articles, podcasts and
videos, looking at cannabis, crypto, AI and IoT, mining, sports biotech, water,
renewable energy and more. Investor Idea’s original branded content includes
the following podcasts and columns : Crypto Corner , Play
by Play sports and stock news column, Investor Ideas
Potcasts Cannabis News and Stocks on the Move podcast and
column, Cleantech
and Climate Change , Exploring
Mining the AI
Eye .
Disclaimer/Disclosure: Investorideas.com is a
digital publisher of third party sourced news, articles and equity research as
well as creates original content, including video, interviews and articles.
Original content created by investorideas is protected by copyright laws other
than syndication rights. Our site does not make recommendations for purchases
or sale of stocks, services or products. Nothing on our sites should be
construed as an offer or solicitation to buy or sell products or securities.
All investing involves risk and possible losses. This site is currently
compensated for news publication and distribution, social media and marketing,
content creation and more. Disclosure is posted for each compensated news
release, content published /created if required but otherwise the news was not
compensated for and was published for the sole interest of our readers and
followers. Contact management and IR of each company directly regarding
specific questions. More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other
news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com
Global investors must adhere to regulations
of each country. Please read Investorideas.com privacy policy:
https://www.investorideas.com/About/Private_Policy.asp
Investor Ideas does not condone the use of
cannabis except where permissible by law. Our site does not possess,
distribute, or sell cannabis products.
Follow us on Twitter https://twitter.com/Investorideas
Follow
us on Facebook https://www.facebook.com/Investorideas
Follow
us on YouTube https://www.youtube.com/c/Investorideas
Download
our Mobile App for
iPhone and Android
Join
our Investor Club https://www.investorideas.com/membership/
Contact Investorideas.com
800
665 0411
Get more Cannabis Stock Investor Ideas – news, articles, podcasts and stock directory
No comments:
Post a Comment