Investor Ideas #Potcasts
604, #Cannabis News and #Stocks on the Move (CSE: $XTRX.C) (CSE: $AUSA.C) (TSX:
$FAF.TO) (NASDAQ: $VFF) (TSX: $VFF.TO)
Delta, Kelowna, BC, September 15, 2021 (Investorideas.com
Newswire) www.Investoride, as.com, a global news source covering leading sectors
including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s podcast
edition of cannabis news and
stocks to watch plus insight from thought leaders and experts.
Listen to the podcast:
https://www.investorideas.com/Audio/Podcasts/2021/091521-StocksToWatch.mp3
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at https://www.investorideas.com/news/2021/cannabis-potcasts/09151XTRX-AUSA-FAF-VFF.asp
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Today’s podcast overview/transcript:
Good
afternoon and welcome to another episode of Investorideas.com
"Potcast" featuring cannabis news, stocks to watch as well as
insights from thought leaders and experts.
In
today’s podcast we look at a few public and private company announcements.
Village
Farms International, Inc. (NASDAQ:
VFF)
(TSX:
VFF)
today
unveiled new corporate branding and launched its new
corporate website at www.villagefarms.com.
Village Farms' new corporate
branding embodies the Company's evolution over the last four years to a
vertically integrated plant-based consumer products company, targeting
high-growth, large-market opportunities in North America and around the world,
with a specific focus on cannabinoids and related health products.
Village Farms is building a family
of brands that improve life's journey for the wellbeing of humankind, and the
earth on which we live. While each has its own products and approach, they are
united by shared core values: integrity, fairness, quality, inclusion,
sustainability and hard work – all of which are underpinned by an unwavering
desire to do what's right.
The Company's new corporate branding
is anchored by the mantra "Good, for All™", which is an expression of
Village Farm's unrelenting commitment to its customers, consumers, partners,
employees, shareholders and other stakeholders to act with responsibility and
resourcefulness, with a respect for people and the planet. It also represents Village Farms' commitment
to continued leadership and innovation in sustainable agriculture practices and
use of alternative renewable sources of energy.
"We are thrilled to share our
new corporate branding, logo and website with the world," said, Michael
DeGiglio, CEO, Village Farms. "Our new branding reflects the
transformation of our Company over the last four years to a family of brands as
we have leveraged our deep institutional knowledge and extensive capabilities
gained over three decades, in combination with unmatched Controlled Environment
Agriculture assets, to build on our proud heritage in the produce business
through significant new opportunities in cannabis, CBD and related
products."
Mr. DeGiglio added, "As much as
our new branding reflects who we are today, it also encapsulates our plans for
the future. We are executing on an aggressive growth strategy to deliver
durable shareholder value throughout the near-, medium- and long-terms – one
that has already seen our sales1 nearly double since 2017. But as proud as I am
about all that we have accomplished in the last four years, as a shareholder I
have never been more optimistic about, or confident in, our ability to continue
to positively contribute to people and our planet, while at the same time
creating a dynamic and workplace for employees to grow and thrive, and creating
durable value for our shareholders. Our new corporate brand and website reflect
this optimism and confidence."
As part of the new website launch, Village Farms also unveiled
an updated investor presentation, which is available in the Investor Relations
section of the website.
Fire
& Flower Holdings Corp. (TSX:
FAF)
(OTCQX:
FFLWF) and its wholly-owned subsidiary Hifyre™ Inc., today
announced the closings of its previously announced acquisitions
of all issued and outstanding shares of PGED Corp., ("PotGuide"), one of the world's largest cannabis websites and
content platforms, and certain digital assets of Wikileaf Technologies,
("Wikileaf"), an online platform for cannabis enthusiasts and
consumers.
As Hifyre focuses on expanding its
virtual presence and the Company's e-commerce revenue channels, the additions
of PotGuide and Wikileaf are expected to enhance Hifyre's asset-light approach
and provide a scalable entry point to capture new customers and Spark Perks™
members in both Canada and the U.S. As two of the most visited websites and
content platforms serving the cannabis industry in North America, Hifyre
intends to leverage the significant user traffic generated by these sites to
convert digital visitors into cannabis and accessory purchases fulfilled by
Fire & Flower's retail network. Additionally, the acquisitions are expected
to provide Hifyre with a U.S. base for technology and operations.
"Since day one, we've been
focused on becoming the most technology-forward retailer serving the cannabis
space by leveraging our vast retail expertise alongside our powerful Hifyre
data and analytics platform. Through our expanded digital strategy and
strategic acquisitions, we are building an asset-light business model that, in
concert with our existing physical retail network, is expected to deliver
high-margin opportunities, recurring revenue and further engrain customer
loyalty with Fire & Flower," said Trevor Fencott, Chief Executive
Officer of Fire & Flower.
With an existing base of subscribers
totaling approximately 225,000, PotGuide and Wikileaf subscribers will be
invited to enroll in Fire & Flower's Spark Perks™ member program to unlock
unique consumer benefits and discounts. The Spark Perks™ program, which already
boasts over 310,000 subscribers allows Hifyre to develop individualized
customer profiles that can deliver personalized product recommendations as well
as rewards and discounts on future purchases. The program also helps the Hifyre
IQ data analysis platform build a real-time understanding of cannabis consumer
preferences and purchasing trends across North America to the benefit of Fire
& Flower and its strategic partners.
Total consideration for the purchase
of PotGuide is approximately US$8.5 million, payable by way of US$4.0 million
cash consideration and 5,978,050 common shares of Fire & Flower based upon
the Company's 10-day volume weighted average price as of August 25, 2021, the
date of the definitive agreement related to the PotGuide acquisition.
Total consideration for the purchase
of Wikileaf is $7.5 million, payable by way of 8,017,103 Common Shares based
upon the Company's 10-day volume weighted average price as of August 3, 2021,
the date of the definitive agreement related to the Wikileaf acquisition
To learn more about PotGuide and
Wikileaf, visit https://potguide.com and https://wikileaf.com.
CEO Terry Booth announced that Australis Capital Inc., operating as AUDACIOUS (CSE:
AUSA) (OTC:
AUSAF) entered into a binding terms sheet on September 14,
2021 to acquire 100% of the issued and outstanding shares of BW Macaw Group,
Inc. ("Herbs"). Herbs has entered into a distribution agreement with
EAZE, California's largest legal cannabis delivery and distribution company.
Additionally, the Company has two contract manufacturers lined up to commence
production of the Company's products in California. In addition to the retail
license that is part of the contemplated transaction, Herbs' business license
also includes the ability to cultivate, manufacture (production of derivatives
and edibles) and distribute cannabis products.
Completion of the transaction is
subject to the Companies entering into a definitive agreement, as well as
receipt of all appropriate San Jose municipal and State approvals, including
the customary security clearances. AUDACIOUS looks forward to working with the
San Jose municipal authorities to obtain the final approvals required towards
the completion of this transaction.
The consideration for the
transaction is US$5 million, payable in stock, with the deemed value calculated
using a 10-day volume weighted average price (VWAP). Upon completion of the
transaction, therefore, the Company will issue a total of approximately 22.6
million shares.
This is an arm's length transaction.
The Company will not be taking on any long-term debt. No finder's fee is to be
paid in relation to the transaction.
Strategic
Rationale
● Expands
AUDACIOUS's footprint in California following the launch of its LOOS brand
● Herbs'
license, in addition to retail, includes the ability to cultivate, manufacture
(edibles and derivatives production) and distribute cannabis products
● One of
only 16 dispensaries in San Jose, California's 3rd largest city with over 1
million people and the 10th largest city in the U.S.2
● Distribution
agreement with EAZE significantly expands market reach throughout all of
California, as well as accelerates revenue generation and brand development
● Retail
footprint enables direct access to end customers
● Contract
manufacturing agreements reduce capital requirements while accelerating launch
of AUDACIOUS brands in new jurisdictions
● Creates
a platform for further expansion in California
● Compelling
valuation
"We are very excited about our
expansion in California through a compellingly valued transaction that sees us
establish a brick-and-mortar presence in an underserved market, while teaming
up with EAZE, one of the marquee names in the industry with over 800,000
registered customers," said Terry Booth, CEO. "Consequently with our
EAZE partnership, we will be able to provide consumers throughout California
with access to our award-winning brands, including our LOOS shots and our new
1g disposable cartridge format, which will be available in our dispensary and
on the Eaze menu shortly. Additionally, coming with a license allowing
manufacturing and cultivation, this transaction, once closed, will provide us
with the option to scale up operations throughout the value chain to capture
higher margins. The transaction will accelerate our revenue growth, while
reflecting our ongoing execution towards becoming a tier one MSO."
Adastra
Holdings Ltd. (formerly Phyto Extractions Inc.) (CSE:
XTRX), a leader in innovative ethnobotanical and cannabis
science products, today
announced record preliminary unaudited provincial wholesale
sell-through in August 2021 of nearly $1.7 million. This represents a 27%
increase over the prior three-month average and puts year-to-date brand sales
for the first eight months of 2021 at approximately $8.7 million compared to
$6.7 million for all of 2020.
The wholesale sales for the Phyto
Extractions ("Phyto") brand reflected a strong affinity for the
Company's products by Canadian consumers and retailers across the country. They
were driven by product line extension, new market expansion, and effective consumer
marketing.
● Product line extension: The
Company has introduced several new innovative cannabis products in recent
months, with 1 gram Blue Raspberry, 1 gram Green Apple Cartridge, 1 gram Pink
Kush Shatter, 1 gram D Bubba Shatter and 1 gram Blue Gorilla OG Shatter being
particularly popular. The Shatter launch was particularly successful, with
3,370 cases sold to provinces in the first four months of sales. Additional new
products, such as the recently-announced Santa Cruz Haze Shatter Vape
Cartridge, have received a product listing from the Ontario Cannabis Store
("OCS") and are expected to be available in November 2021 contribute
positively to continued growth.
● New market expansion: During
the summer months, the Company launched new product listings in the Ontario
market, positively contributing to the growth. In addition, in the first week
of September, the Company shipped its first purchase order to the Yukon
territory, which is expected to contribute to continued growth in the coming
months. Overall, the Alberta market continues to be the Company's largest
market and one of its strongest.
● Marketing: The Company's
advertising and grassroots marketing campaigns have raised brand awareness
among consumers and retailers and driven market penetration and sell-through
from provincial wholesalers. The effort is highlighted by the Canada-wide RV
tour dubbed "Shatter Run" to promote the new Shatter product line,
which concluded in August after visiting 421 stores across 73 cities in 65
days.
"The Phyto brand is resonating
with consumer, retailers, and provincial wholesalers across Canada, which is
being reflected in the strong August and year-to-date wholesale sales,"
said Donald Dinsmore, COO, Adastra Holdings Ltd. "These positive trends
are coming as part of our broader strategy to raise brand awareness and
aggressively capture market share. Increased penetration in Ontario and new
product releases are only in their infancy. We expect that these efforts will
continue to drive growth for many more months to come."
Investor
ideas reminds all listeners to read our disclaimers and disclosures on the
Investorideas.com website and that this podcast is not an endorsement to buy
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involves risk and possible loss of investment.
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