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Thursday, 23 January 2020
Investor Ideas #Potcasts, #Cannabis News and #Stocks on the Move; Interview with Matei Olaru, President and CEO of Lift and Co (TSXV: $LIFT.V) (OTCQB: $LFCOF)
Investor
Ideas #Potcasts, #Cannabis News and #Stocks on the Move; Interview with Matei
Olaru, President and CEO of Lift and Co (TSXV: $LIFT.V) (OTCQB: $LFCOF)
Delta, Kelowna, BC, January 23, 2020 (Investorideas.com
Newswire) www.Investorideas.com, a global news source covering leading sectors
including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s podcast
edition of cannabis news and
stocks to watch plus insight from thought leaders and experts.
Listen to the podcast:
Read this in full
at https://www.investorideas.com/news/2020/cannabis-potcasts/01231Interview-TSXVLIFT.asp
Today’s podcast overview/transcript:
Good
afternoon and welcome to another episode of Investorideas.com
"Potcast" featuring cannabis news, stocks to watch as well as
insights from thought leaders and experts.
In
today’s podcast Investorideas interviews Matei Olaru, President and CEO of Lift
and Co (TSXV:
LIFT) (OTCQB:
LFCOF) at the Lift and Co Expo Vancouver 2020, which took
place January 9th to 11th in \Vancouver BC.
Lift
& Co. Cannabis Expo Vancouver 2020 had a
strong focus on Cannabis 2.0—edibles, topicals,
concentrates—that have just started to appear in stores. According to a recent
report by Lift & Co. and EY Canada, 70% of consumers did not know what they
were going to purchase before entering a cannabis store, highlighting an
ongoing need for brand and product education and awareness.
“The
Lift & Co. Expo has become a launchpad for Canadian brands and new
products, and the mainstage for our industry’s top thought leaders,” said Matei
Olaru, CEO of Lift & Co. “This year’s focus on consumer intelligence, and
our joint keynote with EY Canada and Nielsen in particular, speak to the
evolution of our show and the maturation of the industry.”
This
event comes on the heels of the launch of Lift & Co.’s consumer insights
platform Cohesion in 2019, and
recently announced strategic partnership
with Nielsen to create an industry-first consumer
segmentation tool for early 2020.
Additional
talk highlights included:
● The Power and Potential of Psychedelics:
Leading researchers and entrepreneurs provide insights into this uncharted
industry
● Lessons from California: Building a Brand
and an Industry: California-based cannabis leaders will share their
insights and some lessons Canada can take away
● Trust after CannTrust: Rebuilding
Confidence in the Industry: three presentations each touch on how
brands can reframe the conversation to establish and maintain customer
confidence
The
Expo featured over 280 exhibitors and two full days of talks on the Fire & Flower Stage. Together, LCBC
and Expo are Canada’s largest cannabis consumer and industry convention, with
last year’s Vancouver event drawing in more than 18,000 visitors.
“We’re
so excited to welcome CPG insights heavyweights like Nielsen, Ipsos, and EY
Canada to elevate the cannabis conversation this year,” said Matei Olaru, CEO
of Lift & Co. “Their presence signals an important shift for cannabis in
year two, and will set the tone for a three-day event that will offer attendees
the earliest view into cannabis in 2020. Lift & Co. has always strived to
drive important topics forward at our events, and we’re looking forward to what
is shaping up to be our most important Vancouver conference to date.”
Matei
went on to discuss this year's event, the current data trends being addressed
in the market and his expectations and forecasts for 2020.
Investor ideas
reminds all listeners to read our disclaimers and disclosures on the
Investorideas.com
website and this podcast is not an endorsement to buy products or services or
securities. Investors are reminded all investment involves risk and possible
loss of investment
Learn more about
our cannabis podcasts at https://www.investorideas.com/Audio/Potcasts.asp
Investorideas.com
podcasts are also available on iTunes,
Spotify, Google Play Music, Stitcher, Spreaker, YouTube via Spreaker, iHeartradio and Tunein.
Potcasts is now a certified
word mark Trademark on the blockchain through Cognate, Inc. CM
Certification-Registration Number: 10468217708
About Investorideas.com - News that
Inspires Big Investing Ideas
Investorideas.com
is a recognized news source publishing third party news, research and original
financial content. Learn about investing in stocks and sector trends with our
news alerts, articles, podcasts and
videos, looking at cannabis, crypto, AI and IoT, mining, sports biotech, water,
renewable energy and more. Investor Idea’s original branded content includes
the following podcasts and columns : Crypto Corner , Play
by Play sports and stock news column, Investor Ideas
Potcasts Cannabis News and Stocks on the Move podcast and
column, Cleantech
and Climate Change , Exploring
Mining the AI
Eye .
Disclaimer/Disclosure: Investorideas.com is a
digital publisher of third party sourced news, articles and equity research as
well as creates original content, including video, interviews and articles.
Original content created by investorideas is protected by copyright laws other
than syndication rights. Our site does not make recommendations for purchases
or sale of stocks, services or products. Nothing on our sites should be
construed as an offer or solicitation to buy or sell products or securities.
All investing involves risk and possible losses. This site is currently
compensated for news publication and distribution, social media and marketing,
content creation and more. Disclosure is posted for each compensated news
release, content published /created if required but otherwise the news was not
compensated for and was published for the sole interest of our readers and
followers. Contact management and IR of each company directly regarding
specific questions. More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other
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cannabis except where permissible by law. Our site does not possess,
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Follow us on Cannabis Social Media
Contact Investorideas.com
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Wednesday, 22 January 2020
Tuesday, 21 January 2020
Investorideas.com - Cannabis Stock News: Aphria Inc. (TSX: APHA) (NYSE: APHA) Receives EU GMP Certification for Subsidiary ARA-Avanti Rx Analytics
Investorideas.com - Cannabis Stock News: Aphria Inc. (TSX: APHA) (NYSE: APHA) Receives EU GMP Certification for Subsidiary ARA-Avanti Rx Analytics
www.investorideas.com - news that inspires big ideas
www.investorideas.com - news that inspires big ideas
Investor Ideas #Potcasts, #Cannabis News and #Stocks on the Move; CEO of Yield Growth Corp. (CSE: $BOSS.C) (OTCQB: $BOSQF) at the Lift and Co Expo 2020 in Vancouver
Investor Ideas #Potcasts,
#Cannabis News and #Stocks on the Move; CEO of Yield Growth Corp. (CSE: $BOSS.C)
(OTCQB: $BOSQF) at the Lift and Co Expo 2020 in Vancouver
Delta, Kelowna, BC, January 21, 2020
(Investorideas.com Newswire) www.Investorideas.com, a global news source
covering leading sectors including marijuana and hemp stocks and its potcast
site, www.potcasts.ca release today’s podcast edition of cannabis
news and stocks to watch plus insight from thought leaders and experts.
Listen to the podcast:
Read this in full at https://www.investorideas.com/news/2020/cannabis-potcasts/01211CSEBOSS.asp
Watch
the video of Penny White, President and CEO of Yield Growth Corp. (CSE: BOSS) (OTCQB: BOSQF) (FSE: YG3) at the
Lift and Co Expo 2020 in Vancouver
Today’s podcast overview/transcript:
In today’s podcast Investorideas interviews Penny
White, President and CEO of Yield Growth Corp. (CSE:
BOSS) (OTCQB:
BOSQF) (FSE: YG3)at the
Lift and Co Expo 2020 in Vancouver where we discussed the company’s most recent
product developments in the US, Canada and EU, the company’s prospects for 2020
as well as the Expo itself.
The Yield Growth Corp. develops cannabis and
edible mushroom products and is currently conducting research into uses,
methods and products that improve life in what the Global Wellness Institute
reports is a $4.2 trillion-dollar global wellness market. It owns the cannabis
wellness brands Urban Juve, Wright & Well and Jack n Jane. The Yield Growth
management team has deep experience with global brands including Johnson &
Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers and Aritzia. It’s all
natural hemp skincare brand, Urban Juve, has signed agreements for distribution
in Canada, Colombia, Brazil, Costa Rica, Panama, Argentina, El Salvador,
Ecuador, Peru, Greece, Cyprus, Bulgaria, Romania and Serbia. Yield Growth’s
Wright & Well brands are launching a THC/CBD line of topical and edible
products in Oregon this month and a CBD from hemp topicals line in California in
2020. Through its subsidiaries, Yield Growth has over 200 proprietary beauty,
wellness, edibles and beverage formulas for commercialization. It has filed 13
patents to protect its extraction method and other intellectual property. Yield
Growth earns revenue through multiple streams including licensing, services and
product sales.
Penny discussed how she and the company entered
into the cannabis space saying, “Our principal business is cannabis topicals,
but we got into the business about a year ago launching our first set of
products before topicals were legal. We launched our first line called Urban
Juve, which is essentially skincare and beauty products which contain a lot of
great parts of the plant but not the cannabinoids which would make them
restricted. So, Urban Juve is distributed around the world right now.”
When asked about their newest brand, Wright &
Well, White elaborated, “It’s been a long road to get these products legal and
launched in Oregon. We first applied in Oregon about a year ago, so it’s taken
us almost a year to get through all the regulatory hurdles to get to market.
Our Wright & Well products are designed for the therapeutic benefits of
cannabis and they’re not intended at all for the recreational market, although
technically they’re available for recreational users. The first line of
products that we’re launching are a pain bomb, a therapeutic gel, a massage oil,
as well as several tinctures. We are really appealing to people who are looking
to use cannabis to relieve pain and anxiety, so that’s where the name Wright
& Well comes in. Our products contain completely natural ingredients and
the key ingredient is our hemp root oil which is created in Vancouver with our
proprietary extraction technique. The root of the cannabis plant is typically
exempt in pretty much all jurisdictions and isn’t considered “cannabis” as
other parts of the plant are regulated. So we are able to put our hemp root
oil in all of our products without regulation and when you mix the hemp
root oil with THC and CBD there’s some great effects. The studies that we’ve
done on our root oil has shown high concentrations of therapeutic compounds
which early studies suggest help your body receive other cannabinoids so much
more effectively. So when you combine the hemp root oil with either CBD or THC,
you have a very potent product.”
White then went on to discuss the benefits of
operating in Oregon when it comes to brand building saying, “We chose Oregon
for a reason. Oregon has actually very good regulations for topicals and is a
well developed state. It’s also a great place to launch because the packaging
regulations are a little bit more lax so we were able to put something together
that you would see on the shelves of Sephora or Shoppers Drug Mart or anywhere
in the US in regular retail. So although there’s a warning on the box, it still
conveys the meaning of a brand. The packaging definitely gives you a sense of
the brand.”
The company is also launching a CBD line of
products which White explained has its own benefits. “What we’re going to do to
access those millions of people who don’t necessarily want to go to a cannabis
dispensary, we are coming out with a CBD line of Wright & Well. We are
already in the late stages of planning our production and are just in the final
stages of making sure our packaging meets FDA standards.”
When asked why she chose topicals for the
cannabis sector White explained, “When I went down to the States and started
interviewing the chain owners in Washington, they kept asking “Do you have any
sunscreen? Do you have any topicals?” and I realized there was a huge demand
and there really weren’t many companies producing high quality topicals. My
goal was to get these, what I understood to be, very effective potential
treatments to as many people as possible and I didn’t see a lot of competition
and still don’t to this day. We saw a huge market opportunity, and I just
couldn’t imagine how an LP could have the manpower to put together a good
topicals line. For any topicals company to be successful you have to be in more
than one jurisdiction, otherwise you're’ never going to establish a worldwide
brand.”
Urban Juve’s Hydrating Body Oil recently
appeared in December’s issue of Vanity Fair UK,
which features RuPaul on the cover, photographed by Annie Leibovitz.
The magazine highlighted Urban Juve’s
Ayurveda-inspired Hydrating Body Oil in “The Vanity Box,” along with a range of
other handpicked luxury beauty products, selected for the publication’s
sophisticated and highly affluent readers.
The Canadian-made Hydrating Body Oil is one of
Urban Juve’s most popular products. Powered by hemp seed oil, avocado oil and
ginger oil, Hydrating Body Oil helps revive the skin, while cinnamon and
cardamom invigorate the senses.
Urban Juve has been featured several times in
Vanity Fair UK and other high-quality beauty and lifestyle publications, such
as British Vogue and Elle Canada.
“We are expecting our products to be widely
distributed throughout Europe and South America in 2020,” said Penny White. “In
Europe alone the skin care market is expected to grow at 3.9% CAGR between 2016
and 2022, according to KVB Research, so we are positioning Urban Juve, along
with our other brands, to capitalize on the opportunity.”
Mrs. White also went on to discuss the company’s
recent entrance and focus on Psycolcibon research and into edible mushrooms.
Investor ideas reminds all listeners to read our
disclaimers and disclosures on the
Investorideas.com
website and this podcast is not an endorsement to buy products or services or
securities. Investors are reminded all investment involves risk and possible
loss of investment
Investorideas.com podcasts are also available on
iTunes, Spotify, Google Play Music, Stitcher, Spreaker, YouTube via Spreaker, iHeartradio and
Tunein.
About
Investorideas.com - News that Inspires Big Investing Ideas
Investorideas.com is a recognized news
source publishing third party news, research and original financial content.
Learn about investing in stocks and sector trends with our news alerts,
articles, podcasts and videos, looking at cannabis, crypto, AI and
IoT, mining, sports biotech, water, renewable energy and more. Investor Idea’s
original branded content includes the following podcasts and columns : Crypto Corner , Play by Play sports and stock news column, Investor Ideas
Potcasts Cannabis News and Stocks on the Move
podcast and column, Cleantech and
Climate Change , Exploring Mining the AI Eye .
Disclaimer/Disclosure: Investorideas.com is a digital publisher of third party sourced news, articles and
equity research as well as creates original content, including video,
interviews and articles. Original content created by investorideas is protected
by copyright laws other than syndication rights. Our site does not make
recommendations for purchases or sale of stocks, services or products. Nothing
on our sites should be construed as an offer or solicitation to buy or sell
products or securities. All investing involves risk and possible losses. This
site is currently compensated for news publication and distribution, social
media and marketing, content creation and more. Disclosure is posted for each
compensated news release, content published /created if required but otherwise
the news was not compensated for and was published for the sole interest of our
readers and followers. Contact management and IR of each company directly
regarding specific questions. This podcast featuring Yield Growth Corp. (CSE:
BOSS) (OTCQB:
BOSQF) is a paid for service on
Investorideas.com ( two thousand) More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other
news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com
Global investors must adhere to regulations of each country.
Please read Investorideas.com privacy policy: https://www.investorideas.com/About/Private_Policy.asp
Investor Ideas does not condone the use of cannabis except where
permissible by law. Our site does not possess, distribute, or sell cannabis
products.
Follow us on Cannabis Social Media
Contact Investorideas.com
800-665-0411
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